eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Nicole Goldberg
Director, eCommerce & Digital SIMKHAIDay One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM Panel: Harnessing The Growing Power Of The Creator Economy
- Exploring strategies to collaborate with influencers and content creators to boost brand visibility and engagement.
- Leveraging user-generated content (UGC) to foster community engagement and authenticity.
- Implementing affiliate marketing programs to capitalize on creator endorsements and drive sales.
- Utilizing analytics to measure the impact of creator collaborations and optimize ROI in the creator economy.
4:15 PM Panel: Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success
- Discussing the effectiveness of incrementality as a retail media metric
- Understanding how to more accurately measure incrementality fir better ROI and business growth
- Sharing case studies and industry examples where prioritizing incrementality has led to successful outcomes in RM
Check out the incredible speaker line-up to see who will be joining Nicole.
Download The Latest Agenda