As AI makes it easier than ever to produce content, audiences and search algorithms alike are placing greater value on material that reflects genuine expertise and real-world experience. Brands that rely too heavily on generic, AI-generated content risk blending in, while those that pair human insight with smart use of AI are earning more trust and visibility. Our panel of brand leaders will discuss how to combine human expertise with AI tools to build authority, collaborate with subject matter experts while being transparent about AI's role, use AI to streamline research and repurpose content without losing their unique voice, and continually monitor and refine content performance. 

• Learn how to combine human expertise and AI tools to create content that demonstrates real-world experience, authority, and trust 
• Discover best practices for collaborating with subject matter experts, citing reliable sources, and transparently communicating the role of AI in your content 
• Explore strategies for using AI to streamline research, generate ideas, and repurpose content across platforms—while ensuring your unique voice and brand perspective remain central 
• Understand how to continually monitor and refine content performance