Brand and growth leader at AquaTru, focused on building the #1 water purification brand through customer-centric innovation, data-driven marketing, and impactful storytelling. Passionate about creating trusted brands that drive category leadership and meaningful consumer impact.
Wednesday, February 24, 2027
3:25 PM 4: Panel: Stand Out in the AI Era: Win Trust and Authority with Unique, Expert Content That Audiences—and Algorithms—Love
- Learn how to combine human expertise and AI tools to create content that demonstrates real-world experience, authority, and trust
- Discover best practices for collaborating with subject matter experts, citing reliable sources, and transparently communicating the role of AI in your content
- Explore strategies for using AI to streamline research, generate ideas, and repurpose content across platforms—while ensuring your unique voice and brand perspective remain central
- Understand how to continually monitor and refine content performance
Check out the incredible speaker line-up to see who will be joining Alex.
Download The Latest Agenda