Jim Wendt is a seasoned marketing, eCommerce and digital marketing executive with over 15 years of experience building, scaling, and transforming consumer and B2B brands across DTC, marketplaces, distribution and retail. He has led digital growth initiatives for globally recognized brands including Mocafe, Belkin, The Coffee Bean & Tea Leaf, Kerry, and Chefs’ Toys, driving measurable revenue impact and contributing to multiple successful company exits. Jim is known for launching eCommerce businesses from the ground up, modernizing legacy platforms, and turning digital channels into core growth engines. His expertise spans Shopify Plus, Salesforce Commerce Cloud, Magento, Amazon and emerging marketplaces, CRM and marketing automation, performance media, social commerce, and conversion optimization—always grounded in a deep understanding of customer behavior and unit economics. With experience on both the brand and agency sides, Jim brings a pragmatic, operator-first perspective to Marketing & eCommerce leadership—one that emphasizes creativity, experimentation, and results. At eTail West, he shares real-world insights on what actually works when scaling digital commerce in today’s fast-moving retail landscape.