Bree Fowler | eTail Palm Springs

Bree Fowler

Bree Fowler

Director, Global Online & Retail Dell
Bree Fowler
Bree Fowler is a visionary marketing and ecommerce leader at Dell Technologies, where she’s spearheading the launch of the Dell Media Network and driving transformative innovation across the company’s global ecommerce platforms. With a knack for blending strategic insight with creative storytelling, Bree is reshaping how brands engage consumers through data-driven media, personalized experiences, and bold digital experimentation. Her career is defined by a passion for building—from pioneering new monetization models to crafting executive messaging that moves markets. She’s known for her ability to turn complexity into clarity, and for leading with both precision and heart. Bree’s life and leadership are rooted in purpose, creativity, and a belief that the most powerful innovations begin with human connection.

Wednesday, February 25

4:20 PM Track 2: Panel: Retail Media Networks: Unlocking a High-Margin Monetization Channel for Retailers

  • Leveraging first-party customer data and owned digital assets to deliver highly targeted ads for high-margin revenue
  • Enhancing customer experience and loyalty by serving relevant, personalized promotions both online and in-store
  • Strengthening retailer-brand partnerships and providing brands with direct access to consumers at the point of purchase, improving advertising effectiveness and ROI
  • Expanding beyond traditional on-site placements by integrating off-site and in-store media, maximizing reach and tapping into rapidly growing profit pools
  • Investing in robust technology infrastructure and transparent collaboration to scale retail media operations efficiently and build trust with advertising partners

Check out the incredible speaker line-up to see who will be joining Bree.

Download The Latest Agenda