Erin is the leader of Zumiez North America, where she oversees all revenue-generating departments, including product, marketing, physical retail, and digital retail. Since joining the company in 2008, Erin has held progressive leadership roles that have helped shape Zumiez into one of the most recognizable specialty retailers for youth culture. In addition to her current role, she has previously overseen real estate, human resources, and IT, giving her a uniquely comprehensive perspective on the operational, cultural, and strategic levers of a global retail business. Erin has built a career focused on helping organizations succeed in highly competitive markets. She is recognized as a thought leader in youth culture and consumer behavior, particularly among Gen Z and the emerging Gen Alpha, where her insights on individuality, community, and cultural influence have guided strategic growth and innovation. She has led teams responsible for $1 billion in revenue and is skilled at navigating both rapid expansion and industry-wide disruption. Erin graduated Magna Cum Laude from Seattle University School of Law and earned her B.A. from the University of Puget Sound. She lives between Seattle and Leavenworth, WA, and is an avid hiker and world traveler. In 2025, she checked two major trips off her bucket list: hiking the Lycian Way in Turkey and the Inca Trail in Peru.