Aman Advani is Co-founder and CEO of Ministry of Supply, a clothing brand using science to make the world's most comfortable clothing. The company was founded in 2012 with the mission to incorporate fundamental engineering and performance principles into clothing staples, ultimately building a wardrobe that both looks good, and feels comfortable. Prior to co-founding Ministry of Supply, Advani spent 4 years in management and non-profit consulting with Deloitte and TechnoServe. He holds a BSIE from Georgia Tech, and half an MBA from MIT, was a member of Forbes 30 under 30 list and BBJ's 40 Under 40 list, and has been featured as the cover of both ASB and Boston Magazine. Most recently, Aman was named to the NRF’s 2023 “List of People Shaping Retail”
Tuesday, February 24
2:35 PM Track 3: Case Study: Turning Brand Buzz Into Revenue: How to Measure the ROI of Your Brand Marketing
As CEO of Ministry Supply, Aman Advani knows that too often, brand equity is treated as intangible, however, quantifying it through the right data and metrics reveals how it drives revenue, loyalty, and market share. Aman will outline a structured approach to connect brand performance with financial outcomes through clear KPIs, robust analytics tools, and actionable insights that inform strategy and alignment.
- Identifying and tracking relevant KPIs, including brand awareness, market share, customer lifetime value (CLV), engagement rates, sentiment analysis, and Net Promoter Score (NPS)
- Leveraging brand tracking surveys, social listening tools, web analytics, and customer feedback to capture a comprehensive view of brand performance
- Combining financial KPIs (revenue growth, market share, profitability) with brand metrics (awareness, consideration, purchase intent, loyalty)
- Using these findings to refine branding strategies, justify investments, and align internal teams around brand goals
Check out the incredible speaker line-up to see who will be joining Aman.
Download The Latest Agenda