Jodi Williams is Vice President of Ecommerce at Ulta Beauty, where she leads digital commerce strategy and is accountable for ecommerce P&L performance. In her role, Jodi blends operational rigor with strategic planning to drive profitable growth while shaping a seamless and personalized guest experience across online channels.
THE ORG
She partners cross functionally to drive merchandising strategies and drive initiatives that bring Ulta’s beauty assortment to guests wherever and whenever they choose to shop — including expanding same-day and on-demand delivery options.
Jodi’s work sits at the intersection of business planning, digital operations and customer-centric innovation, helping to elevate Ulta’s ecommerce performance in a rapidly evolving retail landscape.
Tuesday, February 24
12:05 PM Main Stage: Keynote Panel: Embracing the Everywhere Customer: Strategies for the New Discovery Landscape
Shoppers now move effortlessly across devices, platforms, and channels—expecting to discover and purchase what they want anytime, anywhere. This new “everywhere customer” is redefining retail discovery, pushing brands to innovate bold and agile strategies that captivate attention and ignite loyalty in a complex digital world.
In this keynote panel, leading industry experts unveil groundbreaking tactics to embrace the everywhere customer, unlocking powerful new pathways to connect, convert, and drive explosive growth in today’s fast-evolving discovery landscape. Panelists will discuss:
- Identifying and mapping diverse customer touchpoints across multiple channels to capture early-stage interest
- Adapting marketing strategies to meet customers wherever they start their discovery journey
- Leveraging data and technology to personalize interactions and guide customers seamlessly through the purchase funnel
- Developing agile approaches to stay ahead of evolving consumer behaviors and emerging discovery platforms
Q&A for this session will take place in the Q&A Lounge from 12:35-12:55PM
Check out the incredible speaker line-up to see who will be joining Jodi.
Download The Latest Agenda