Jodi Williams | eTail Palm Springs

Tuesday, February 24

11:05 AM Main Stage: Keynote Panel: Embracing the Everywhere Customer: Strategies for the New Discovery Landscape

Shoppers now move effortlessly across devices, platforms, and channels—expecting to discover and purchase what they want anytime, anywhere. This new “everywhere customer” is redefining retail discovery, pushing brands to innovate bold and agile strategies that captivate attention and ignite loyalty in a complex digital world.

In this keynote panel, leading industry experts unveil groundbreaking tactics to embrace the everywhere customer, unlocking powerful new pathways to connect, convert, and drive explosive growth in today’s fast-evolving discovery landscape. Panelists will discuss:

Identifying and mapping diverse customer touchpoints across multiple channels to capture early-stage interest
Adapting marketing strategies to meet customers wherever they start their discovery journey
Leveraging data and technology to personalize interactions and guide customers seamlessly through the purchase funnel
Developing agile approaches to stay ahead of evolving consumer behaviors and emerging discovery platforms