Jodi Williams is Vice President of Ecommerce at Ulta Beauty, where she leads digital commerce strategy and is accountable for ecommerce P&L performance. In her role, Jodi blends operational rigor with strategic planning to drive profitable growth while shaping a seamless and personalized guest experience across online channels. THE ORG She partners cross functionally to drive merchandising strategies and drive initiatives that bring Ulta’s beauty assortment to guests wherever and whenever they choose to shop — including expanding same-day and on-demand delivery options. Jodi’s work sits at the intersection of business planning, digital operations and customer-centric innovation, helping to elevate Ulta’s ecommerce performance in a rapidly evolving retail landscape.