Eleanor Vernon
Head of Retail and Community Million Dollar Baby Co.
Tuesday, February 24
4:15 PM Track 4: Panel Discussion: Stop Collecting, Start Winning: Harnessing Your Data for Personalized Experiences
The amount of data retailers collect from their customers is mind blowing, but not always used effectively, or even used at all. If retailers aren’t using the data the collect or using it poorly, they are losing out to their competitors who are creating personalized, customer centric experiences. JoDuring this panel discussion with data experts as they walk us through how they are not just collecting the data but harnessing it for real time insights and next gen personalization by:
- Collecting and analyze customer data at each touchpoint to build comprehensive, personalized profiles
- Using real-time insights to deliver tailored content and offers throughout the customer journey
- Leveraging AI and automation to scale personalization efforts without sacrificing quality
- Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback
Check out the incredible speaker line-up to see who will be joining Eleanor.
Download The Latest Agenda