Jared Blank

Head of Sagelett Digital & Head of Strategy Velou

Jared Blank is an eCommerce industry veteran with experience working both with retailers and technology companies. Jared ran digital marketing and US eCommerce for Tommy Hilfiger, then held senior marketing roles for software companies including Bluecore, Doodle and VTEX. He writes the Gobbledy Newsletter, a weekly deep dive into marketing best practices (also, it's funny. Ish.)

Tuesday, February 24

2:25 PM Track 5: Chairperson’s Opening Remarks

3:15 PM Track 5: Panel Discussion: Every Little Thing Helps: Top A/B Testing Techniques for Small but Mighty Changes to Your Website

Small changes can make a big impact when it comes to optimizing the experience customers have on your website. Mastering A/B testing techniques allows retailers to systematically identify and implement these powerful tweaks that drive conversions and enhance customer satisfaction. During this panel discussion, experts share their top strategies for executing effective A/B tests—revealing how even the smallest adjustments can generate meaningful results that elevate your website and boost business outcomes through:

Harness data-driven insights to optimize UX and boost conversion rates
Employ A/B testing to continuously refine website design and functionality
Use heatmaps and session recordings to pinpoint friction points and streamline navigation
Personalize content and product recommendations to increase user engagement and drive conversions

4:15 PM Track 5: Panel Discussion: Turning Browsers into Buyers: Boosting Conversions and Loyalty with Smarter Web Personalization

In today’s crowded digital marketplace, capturing attention is only half the battle—turning casual browsers into loyal buyers requires smart, personalized web experiences that resonate on an individual level. By leveraging advanced personalization strategies, retailers can deliver the right message at the right time, driving higher conversions and fostering lasting customer loyalty. During this panel discussion, industry leaders share actionable insights and innovative techniques to harness the power of web personalization, transforming visits into meaningful engagements and turning first-time shoppers into lifelong brand champions through:

Utilizing data analytics to understand visitor behavior and preferences in real-time.
Implementing AI-powered algorithms to dynamically personalize website content.
Leveraging user segmentation strategies to deliver targeted messages and promotions.
Optimizing conversion rates through tailored recommendations and personalized shopping experiences