Selling across DTC, wholesale, and marketplaces like Amazon can expand reach and diversify revenue, but each channel comes with its own economics, customer data access, and level of brand control. Without a clear strategy for how those channels work together, brands risk eroding margin, confusing customers, and pitting their own partners against one another. These ecommerce and channel leaders will discuss how to evaluate the true margin, data, and brand trade-offs of each channel, define clear roles for DTC, wholesale, and marketplaces in a growth plan, align pricing and assortment to avoid conflict, and adjust the mix as customer behavior and partner economics evolve. 

• Evaluating the true margin, data, and brand trade‑offs across key channels 
• Setting clear roles for DTC, wholesale, and marketplaces in your growth plan 
• Avoiding channel conflict by aligning pricing, assortment, and expectations 
• Adjusting mix over time as customer behavior and partner economics shift