Coleen O'Hara is the Senior Social Media Marketing Manager at Free People, where she has spent eight years growing the brand’s social advertising across Free People, FP Movement, and Free People EU. She brings deep expertise in digital strategy and performance marketing, helping shape the brand’s strong presence in the social space.
Wednesday, February 25
3:20 PM Track 3: Panel: Turning Discovery and Engagement into Seamless Sales On Social Commerce
Harnessing the full potential of social commerce means going beyond simple interactions—it’s about creating seamless, engaging pathways that transform casual browsing into confident purchases. Today's consumers expect social platforms to serve as both discovery hubs and checkout channels that fit naturally into their digital lives. During this panel, industry pioneers unveil proven strategies to turn social discovery and engagement into effortless sales, inspiring trust and loyalty at every step by
- Discovering how social commerce platforms like Instagram and Facebook enable customers to move seamlessly from product discovery and engagement to instant in-app purchases
- Learning strategies for optimizing each funnel stage—awareness, engagement, conversion, and loyalty—directly within social platforms
- Understanding the importance of creating engaging, shoppable content and leveraging platform-native features
- Exploring how customer advocacy and social sharing after purchase fuel ongoing brand discovery and loyalty
Check out the incredible speaker line-up to see who will be joining Coleen.
Download The Latest Agenda