Kyle Brucculeri
Chief Digital Officer Hammitt
Tuesday, February 23, 2027
2:40 PM 4: Case Study: Personalization That Performs: Balancing Relevance, Privacy, and Profitability
- Defining the level of personalization that lifts revenue without creeping customers out
- Choosing data and models that respect consent while still enabling strong targeting
- Measuring personalization by incremental conversion, LTV, and efficiency gains
- Communicating clearly with customers about how data powers better experiences
Check out the incredible speaker line-up to see who will be joining Kyle.
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