Tynisha Parks

Sr. Manager, E-commerce CX & Operations Farmacy Beauty

Tynisha is the Senior Manager of E-commerce CX & Operations at Farmacy Beauty, where she leads site operations, customer experience strategy, SEO, and key technology partnerships to drive conversion and sustainable growth. With nearly eight years in the beauty industry and four years at Farmacy Beauty, she specializes in optimizing site performance and creating seamless, data-driven digital experiences that put the customer first. Born and raised in the Washington, DC area, she brings both passion and expertise to building customer-first e-commerce journeys.