Madison Lee is an entrepreneur and brand strategist who combines strategic vision with hands-on execution. As Co-Founder & CEO of Nemah, he led the company from inception to a multi-million-dollar mom-and-baby skincare brand, developing deep expertise in product innovation, marketing, and operations. Prior to Nemah, Madison was a Talent Agent at Leading Global Agency, CAA, where he gained foundational experience in creator-led growth and digital commerce. He specializes in helping consumer-focused businesses build lasting impact through strategic storytelling and operational excellence.
Tuesday, February 24
4:15 PM Track 3: Panel Discussion: Crowd-Powered Commerce: The Magic of Social Proof
Social proof isn’t just influencing consumer decisions—it’s transforming ordinary shoppers into passionate advocates whose voices spark trust and drive buying behavior through authentic reviews, ratings, and user-generated content. When brands harness the electric power of crowd-driven commerce, they unlock unstoppable momentum that amplifies credibility, ignites engagement, and accelerates growth in today’s hyper-connected world. During this panel discussion, retail experts reveal how to tap into the magic of social proof to craft irresistible customer experiences, supercharge conversions, and build thriving communities that fuel lasting success by:
- Exploring the psychological basis of social proof and its influence on consumer behavior in retail.
- Discussing various forms of social proof, including customer reviews, testimonials, influencer endorsements, and user-generated content.
- Providing actionable strategies for leveraging social proof, such as showcasing reviews and highlighting user experiences on social media.
- Learning to measure the effectiveness of social proof initiatives through metrics like conversion rates and customer engagement
Check out the incredible speaker line-up to see who will be joining Madison.
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