Cohora helps brands turn their existing customer base into a sustainable growth engine—one that compounds over time instead of constantly resetting through paid acquisition. Most customer attrition doesn’t happen because buyers are dissatisfied; it happens because brands stop engaging them beyond transactions. As a result, many eCommerce companies lose 60–70% of their acquisition investment when first-time buyers never return. Traditional tools - email, SMS, and points-based loyalty are effective at driving transactions, but they rarely build the kind of ongoing engagement required to sustain long-term relationships. Cohora addresses this gap by shifting engagement from promotional to participatory. Rather than relying on increasingly fatigued discount tactics, Cohora enables brands to progressively learn each customer’s preferences, intent, and motivations through zero-party data, content interaction, and participation through a platform where the customer is in control. This allows marketers to deliver richer, more relevant experiences between purchases when loyalty is actually formed. Cohora unlocks the full economic value of a brand’s existing customers by transforming transactions into relationships. By unifying transaction data with real engagement behavior and declared customer input, Cohora creates a dynamic brand customer network where customers actively interact with the brand and each other, contribute authentic content, and signal intent. These engagement signals power highly personalized content, relevant offers, and brand experiences that re-activate dormant buyers, reduce reliance on discounts, and build durable retention. The result is a shift from passive purchasers to active participants who drive advocacy, referrals, and long-term growth. The result: +5–15 point lift in Gross Revenue Retention, 10–20% increase in repeat purchase frequency among engaged customers, reduced reliance on blanket discounts, improving margin efficiency, higher LTV without increasing acquisition spend.