Alison Chew

Director, Retail Media impact.com

Alison Chew is a recognized expert in affiliate and partnership marketing, product innovation, and the rapidly evolving intersection of retail media and performance marketing. With more than 15 years of industry experience, she has played a pivotal role in shaping modern affiliate strategies for global brands and leading technology platforms. As Director of Retail Media, Alison focuses on expanding the influence of retail media within the affiliate channel, developing solutions that empower brands, publishers, and retailers to collaborate with greater efficiency and impact. Previously, Alison spent eight years at Acceleration Partners, where she built and led high-performing affiliate and Publisher Development teams, driving measurable growth and elevating program performance across a diverse portfolio of clients.

Tuesday, February 24

2:55 PM Track 6: Client Case Study: The Future of Retail Media in Affiliate and Influencer Marketing

Retail media is exploding for DTC brands and their customers, and smart brands are evolving their marketing plans in real time to drive customers to Walmart.com, Target.com, and other major retail platforms. The intersection of retail media and affiliate marketing has proven to have huge growth opportunities over the last couple of years, particularly for brands proactively working with their creator partners to align strategically on retail media initiatives.

A pair of affiliate and retail powerhouses, DMi Partners VP of Media Services Kristina Nolan and Impact Director of Retail Media Alison Chew, put the intersection of affiliate and retail media in focus for a deep-dive conversation into the trends gaining steam in 2026.

Attendees will:

Gain context on the historical path that helped RMNs integrate into the performance and partner ecosystem;
Hear current strategies that are moving the growth needle;
Get a three-steps-ahead glimpse of where the affiliate/retail intersection is headed in the short and mid-term

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda