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OptiMine is a leader helping brands measure cross-channel marketing effectiveness and delivering guidance to retailers to drive stronger outcomes. Many of the most successful retailers use OptiMine's Agile Marketing Mix Modeling solution to optimize campaigns in-flight, as well as run scenario planning to optimize budgets and media plans at every level: channel, campaign, creative, audience, segment, and geography across both e-commerce and in-store retail. Learn how OptiMine gives brands a true understanding of the incremental impacts of their investments across all channels and conversion points, and why OptiMine was named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling solutions.