Mandy Hermann | eTail Palm Springs

Mandy Hermann

Mandy Hermann

CMO Allivet
Mandy Hermann

Mandy Herrmann is CMO at Allivet by Tractor Supply Company business, where she drives data-led brand, growth, and retention programs—especially around CLV and subscription experiences like AutoShip. A mentor and team-builder, she speaks on practical experimentation and omnichannel growth that converts and retains.

Wednesday, February 25

1:00 PM Main Stage: Keynote Panel: Mastering the Customer Journey from First Click to Lasting Loyalty

  • Mapping and analyzing shifting customer behaviors across physical, digital, and hybrid channels
  • Integrating data and technology platforms to deliver seamless, personalized experiences
  • Coordinating inventory, fulfillment, and customer service operations
  • Continuously testing and refining channel strategies to stay agile and responsive

Check out the incredible speaker line-up to see who will be joining Mandy.

Download The Latest Agenda