Mandy Herrmann is CMO at Allivet by Tractor Supply Company business, where she drives data-led brand, growth, and retention programs—especially around CLV and subscription experiences like AutoShip. A mentor and team-builder, she speaks on practical experimentation and omnichannel growth that converts and retains.
Wednesday, February 25
1:05 PM Main Stage: Keynote Panel: Mastering the Omnichannel Customer Journey from First Click to Lasting Brand Loyalty
From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. Any friction your customer faces across the journey could be their sign to exit the expressway on the route to purchasing. During this keynote panel, our group of retail veterans will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations as well as:
- Mapping and analyzing shifting customer behaviors across physical, digital, and hybrid channels
- Integrating data and technology platforms to deliver seamless, personalized experiences
- Coordinating inventory, fulfillment, and customer service operations
- Continuously testing and refining channel strategies to stay agile and responsive
Check out the incredible speaker line-up to see who will be joining Mandy.
Download The Latest Agenda