Rita Zahir | eTail Palm Springs

Rita Zahir

Rita Zahir

VP, Marketing & eCommerce Unique Vintage
Rita Zahir

Monday, February 23: Summit Day

9:45 AM AI: Keynote Panel: AI That Pays Off: Building Smarter AI Evaluation Processes to Maximize ROI

The promise of AI is high, but so is the noise that comes along with it. The key to unlocking wins with AI starts with identifying where it makes the most sense for your business and your tech stack and deciding the KPIs that define success. During this panel with forward thinking retail executives, expect to hear about how to be evaluating this technology though things like: 
  • Learning to define clear AI project objectives and align them with business goals
  • Understanding the importance of continuous performance monitoring and real-time ROI assessment
  • Discovering how to measure both hard ROI and soft ROI
  • Exploring best practices for balancing initial investment, ongoing maintenance costs, and scalability challenges

Check out the incredible speaker line-up to see who will be joining Rita.

Download The Latest Agenda