eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Rita Zahir, VP, Marketing & eCommerce at The Giving Keys
The Giving Keys Logo

Rita Zahir


VP, Marketing & eCommerce
The Giving Keys

Check out the incredible speaker line-up to see who will be joining Rita.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Panel Discussion: Creating Meaningful Digital Experiences For Individual Customers, Not Just Customer Segments

How are retailers shifting away from segmentation and getting closer to a 1:1 relationship with their customers? Using AI and other smart targeting techniques, customers can now feel as though every interaction is personalized and authentic. A diverse group of panelists will walk you through best practices for: 

  • Building a thoughtful approach to long term customer relationships, and harnessing the best tech to foster them
  • Capturing and catering content around individual customer interests to reflect the intentions of those customers
  • Having seamless touchpoints for curated product recommendations
  • Measuring the success of your efforts