Joy Checo is a Digital Product Manager at Blueland, where she leads website management, A/B testing, and behavioral analytics, partnering cross-functionally to launch new features, products, and promotions that boost conversion and retention. With experience spanning product and project leadership at startups, Joy specializes in end-to-end feature delivery, agile execution, and data-informed UX. She is passionate about sustainable commerce and enjoys turning complex problems into simple, scalable solutions.