Joy Checo is a Digital Product Manager at Blueland, where she leads website management, A/B testing, and behavioral analytics, partnering cross-functionally to launch new features, products, and promotions that boost conversion and retention. With experience spanning product and project leadership at startups, Joy specializes in end-to-end feature delivery, agile execution, and data-informed UX. She is passionate about sustainable commerce and enjoys turning complex problems into simple, scalable solutions.
Wednesday, February 25
3:20 PM Track 5: Panel: Delivering Value for a Price Conscious Shopper Throughout the Customer Journey
Meeting the needs of price-conscious shoppers means delivering true value that goes beyond just low prices—it’s about building trust and satisfaction at every touchpoint. These customers seek smart choices, meaningful benefits, and personalized experiences that make every purchase feel worthwhile. During this panel, retail and marketing experts unveil proven strategies to deliver consistent value throughout the customer journey, fostering loyalty and driving repeat business through:
- Highlighting value, not just low price, by communicating product quality, benefits, and ROI at every touchpoint
- Offering targeted promotions and loyalty programs to reward repeat purchases and create a sense of exclusivity
- Fostering loyalty and reducing cart abandonment by showcasing transparency in pricing and shipping options
- Enhancing the overall experience with free shipping, flexible payment options, and easy returns, making the journey frictionless for value-focused shoppers
Check out the incredible speaker line-up to see who will be joining Joy.
Download The Latest Agenda