BEIS has taken the luggage category by storm – driving remarkable growth by combining authentic storytelling with relatable content and strategic social engagement. By turning real customer experiences and founder Shay Mitchell’s narratives into brand stories, BÉIS transformed travel products into a lifestyle movement that resonates with a broad audience. CEO Adeela Johnson, named a Glossy 50 Changemaker, will talk about the brand’s approach of turning everyday moments and real voices into powerful marketing content that fuels revenue growth and passionate brand loyalty.

• Humanizing the brand and fostering personal connections with the customer
• Real-time storytelling on platforms like TikTok and Instagram, engaging audiences authentically and encouraging user-generated content
• Positioning the brand as both accessible and aspirational in the travel space