Karan Jassar | eTail Palm Springs

Karan Jassar

Karan Jassar

CEO and Co-Founder goodads.ai
Karan Jassar

Karan is the CEO and Co-Founder of GoodAds.ai, an AI-powered feed optimization platform used by leading eCommerce brands, including SKIMS, Vuori, Revolve, Marc Jacobs, Staud, Melin, as well as over 200 other retail and DTC brands. With a background in ad systems from Yahoo and a Master’s degree in AI from the University of Southern California, Karan brings a rare blend of deep technical expertise and real-world performance marketing experience.

Tuesday, February 24

2:55 PM Track 3: Client Case Study: Ad Creative in the Age of AI, Automation & Andromeda: How Vuori, SwimOutlet & Melin Drive Conversion

Is AI-generated creative right for your brand?
This session is designed for teams responsible for both brand expression and performance outcomes, offering a practical framework to help creatives and growth marketers align on how, when, and if AI should be used to scale ad creatives.
In this interactive case study, GoodAds.ai shares real-world DPA examples from brands including Vuori, SKIMS, Melin, Joah Brown, Feetures, and SwimOutlet to explore how high-growth teams are navigating feed automation and AI, without sacrificing performance or brand integrity. We will explore:
  • Why creative is the new targeting in a post-Andromeda world—and what this means for both creative and growth teams
  • How leading brands are using feed-based dynamic ads and automation as part of their creative mix.
  • UCP & how to prepare for Agentic Commerce.
  • Why the “right” level of AI adoption looks different for every brand.
  • Real examples of DPA creatives, AI-assisted workflows, and creative automation in action

Check out the incredible speaker line-up to see who will be joining Karan.

Download The Latest Agenda