Ryan McClurkin

CMO LooLoo

Ryan McClurkin is a leader in performance marketing analytics with 15+ years of experience building and leading data-driven teams. He specializes in advanced marketing, customer, and financial analytics that optimize spend, improve customer retention, and accelerate growth. Ryan has deep expertise in digital media, e-commerce, pricing, predictive modeling, and customer lifetime value. He is known for delivering actionable insights that move organizations from hindsight to foresight, ensuring marketing strategies are both data-driven and results-focused. He holds magna cum laude bachelor’s degrees in Mathematics and Economics from Brigham Young University, a Master of Science in Economics from Duke University, and an MBA from the University of Tennessee.

Tuesday, February 24

5:05 PM Track 2: Case Study: Cracking Attribution: Tracking Marketing Spend Down to the SKU Level in eCommerce

Measuring true marketing impact has long been one of eCommerce’s toughest challenges, with attribution models often obscuring the path from ad spend to actual sales. As brands push for deeper accountability, the ability to track performance down to the SKU level is emerging as a game-changer. In this case study, attendees will see how Ryan McClurkin helped the team at LooLoo redefine attribution, spotlighting the tools, data strategies, and organizational shifts required to connect every campaign dollar to product-level outcomes—transforming decision-making and unlocking more precise ROI measurement. Expect to:

Learn how to connect ad spend directly to individual SKUs for precise profitability insights
Uncover methods to identify which products drive the highest ROI across channels
Explore tools and data models that make SKU-level attribution actionable in real time
Gain strategies to optimize marketing budgets by shifting spend toward top-performing products

Check out the incredible speaker line-up to see who will be joining Ryan.

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