Scott Byrer | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Scott Byrer

Director Customer Retention Allbirds

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel: Using First-Party Data to Drive Retention In A Walled Garden Era

  • Understanding the importance of first-party data amidst the challenges posed by walled gardens in digital marketing. 
  • Discussing strategies to effectively leverage first-party data within walled-garden environments for targeted marketing and personalized customer experiences. 
  • Sharing insights and best practices from industry experts on overcoming barriers and maximizing the value of first-party data in a walled-garden ecosystem 

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda