Scott Byrer
Director, Customer Retention Allbirds
Monday, February 23: Summit Day
11:20 AM Loyalty: Case Study: Reviving Engagement: Proven Strategies (Big AND Small) to Combat Declining Email Open Rates in Ecommerce
- Utilizing segmentation and dynamic content to craft tailored emails
- Ensuring your emails are visually striking and consider optimizing for dark mode
- Adding interactive elements like AMP to simplify the shopping experience
- Tracking important metrics like click-through rates and unsubscribes
- Streamlining automated email flows to maintain high engagement
Check out the incredible speaker line-up to see who will be joining Scott.
Download The Latest Agenda