Scott Byrer
Director, Customer Retention Allbirds
Monday, February 23: Summit Day
11:15 AM Loyalty: Case Study: Reviving Engagement: Proven Strategies (Big AND Small) to Combat Declining Email Open Rates in Ecommerce
As email marketing evolves alongside future-state technologies, advanced ML and AI are unlocking new possibilities for automation, segmentation, and creative execution. At Allbirds, Scott Byrer and his team are moving beyond standard approaches, embracing deeper segmentation, rigorous testing, and adaptive creative strategies for channels like email and SMS to ensure the brand stays ahead, even in rapidly changing environments.
- Utilizing segmentation and dynamic content to craft tailored emails
- Ensuring your emails are visually striking and consider optimizing for dark mode
- Adding interactive elements like AMP to simplify the shopping experience
- Tracking important metrics like click-through rates and unsubscribes
- Streamlining automated email flows to maintain high engagement
Check out the incredible speaker line-up to see who will be joining Scott.
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