Smriti Jayaraman has spent 15+ years investing in and advising leading technology companies across the country. At Corazon Capital, she leads investments in consumer tech, commerce enablement and marketplace businesses with a focus on operating experience and sector expertise powered by the firm's entrepreneurial history running iconic brands. Prior to joining Corazon, Smriti launched Kraft-Heinz's first venture fund Evolv Ventures, backing consumer and commerce tech founders with a focus on themes in wellness, sustainability and the future of retail. Prior to launching Evolv, Smriti was an investor at Guild Capital, a first-check, platform-focused venture firm guiding early stage eCommerce companies from inception to scale. Smriti spent her early career at Bain & Company where she advised Fortune 100 Tech, Media, and Mobile companies and leading Private Equity firms in M&A, consumer insights, product innovation, and strategic transformation. Smriti holds a BA in Political Science with honors and a BS in Business Administration from the University of California Berkeley, as well as an MBA from Harvard Business School. Born and raised in Silicon Valley, Smriti currently lives in Chicago with her husband and three kids.