eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Jill Manoff
Editor in Chief, Global Editorial Director Glossy, Glossy Brands
Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation
8:10 AM KEYNOTE FIRESIDE CHAT: Forging Emotional Connections with Your Customers
- Listen actively to understand customers' needs and preferences deeply, using their feedback to shape your offerings.
- Personalize interactions to show recognition and value to each customer individually, whether through tailored recommendations or special gestures.
- Demonstrate empathy in your communications and issue resolution, showing genuine concern for customers' emotions and concerns.
- Maintain consistent high-quality service across all interactions to build trust and strengthen the emotional connection with customers over time
10:25 AM KEYNOTE FIRESIDE CHAT: Bringing Your Brand to Life Digitally
- Bringing a legacy brand to life on Digital -- How do we overall tell the H&M brand story and bring the H&M brand to life digitally?
- Using digital features and experiences to showcase your brand pillars (i.e., fashion, inspiration, fun, customer promise, value)
- Key examples and resuwlts those examples drove (engagement / increase in conversion from get the look feature, new campaign pages, new editorial experience)
- Creating an amazing omni channel brand building moment through unique store activations
Check out the incredible speaker line-up to see who will be joining Jill.
Download The Latest Agenda