Wednesday, February 25
Ashley Kechter will share how Vuori is approaching its next phase of omnichannel growth. Connecting more deeply with consumers while scaling globally. Drawing from her storied career and leadership across product, merchandising, marketing, and P&L, Ashley will discuss how Vuori is building brand awareness through experiential retail, localized international expansion, and community-driven engagement. The conversation will also explore how staying human-centric—grounded in real people, real movement, and real feedback—guides Vuori’s strategy as the brand grows in scale without losing authenticity
In this fireside chat, Kimberlee Vacarella, CEO and Founder of Bogg, will share her journey in building a successful bag brand. She’ll speak about how key partnerships, like Fanatics, have helped widen the brand's consumer audience, as well as how their retail diversification strategy has landed Bogg in several key retailers across the country—leading to $200 million in sales and 100% YOY growth each year. The conversation will speak to:
- How Bogg’s mission goes beyond providing a one-of-a-kind product; it's about empowering women entrepreneurs with hope + motivation and recognizing the triumphs and challenges of building a brand from scratch
- How to grow a business sustainably - from a small team of six to 83 employees in 2024
- How brands can stay ahead of the trends and competition: driving forward with innovation
Discover how Bubble Skincare leverages strategic partnerships and collaborations to deepen brand engagement and connect with its Gen Z audience in authentic, impactful ways. In this session, Bonnie Szucs, Chief Commercial Officer at Bubble, shares how the brand’s innovative approach to co-creation and community-building is driving growth and loyalty in a competitive market.
- Learning how to identify and evaluate the right celebrity or brand partners to align with your brand values and audience
- Discovering best practices for creating authentic, buzz-worthy collaborations that drive engagement and cultural relevance.
- Gaining insights into measuring the impact of partnerships on brand awareness, customer loyalty, and sales performance
Check out the incredible speaker line-up to see who will be joining Jill.
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