Jill Manoff

Throughout 2024, Fabletics has been more focused on crafting a consistently hyper-personalized journey for each of their customers, powered by data-driven insights and its proprietary technology. By leveraging advanced analytics and customer feedback, Fabletics has created a true omni experience - an immersive online experience that mirrors the personalized service of their physical stores, while leveraging proprietary technology in their retail stores to recreate the ease of the online experience.   

Fabletics is aware that the next generation of customers craves tailored experiences that reflect their unique styles, preferences and body types. Fabletics’ innovations, powered by customer data, revolutionize the omnichannel experience, seamlessly integrating online and in-store touchpoints to deliver: 

• Dynamic and proactive product recommendations based on individual fit and style preferences 
• Hyper-personalized marketing campaigns driven by machine learning algorithms and AI 
• Intuitive content and product imagery that’s personally tailored to each individual customer 
• A fully integrated POS that bridges the gap between online and in-store browsing to deliver a smarter shopping experience 

• Bringing a legacy brand to life on Digital -- How do we overall tell the H&M brand story and bring the H&M brand to life digitally? 
• Using digital features and experiences to showcase your brand pillars (i.e., fashion, inspiration, fun, customer promise, value) 
• Key examples and resuwlts those examples drove (engagement / increase in conversion from get the look feature, new campaign pages, new editorial experience) 
• Creating an amazing omni channel brand building moment through unique store activations