Bridgit Lombard | eTail Palm Springs

Bridgit Lombard

Bridgit Lombard

Executive Chair Francesca's
Bridgit Lombard

Bridgit Lombard is Executive Chair of francesca’s and an acclaimed growth and transformation architect for top-tier consumer brands. She has over two decades of experience leading initiatives at iconic companies like Target, Nordstrom, Penguin Brands, Boston Proper, and Soft Surroundings. Bridgit specializes in blending Conscious Leadership principles with strategic rigor, fostering cultural renewal, digital transformation, and sustainable growth. She is frequently engaged by private equity investors to lead portfolio turnarounds and drive M&A integrations for companies ranging from $30 million to $2 billion in revenue. A four-time winner of Wharton’s Global 100 Leader Award and a recognized thought leader in Inc., Forbes, and MSNBC, Bridgit mentors CEOs and boards on driving purpose-driven change in complex retail landscapes. As a global change agent, she amplifies human potential through storytelling and advocacy—co-producing the film Mission: Joy with the Dalai Lama and Archbishop Desmond Tutu, and partnering with Voices 4 Freedom to support communities on the path to independence through education and human rights awareness.

Wednesday, February 25

2:40 PM Track 6: Case Study: Retail Resilience: Empowering Leaders to Guide Teams Through Uncertainty

  • Communicating openly and transparently, sharing real-time updates on challenges such as supply chain disruptions, shifting customer expectations, or economic pressures
  • Providing clarity and direction by outlining actionable steps and priorities for both frontline and back-office teams, helping everyone stay focused and confident during rapid change
  • Fostering psychological safety and empathy by listening to employee concerns, supporting well-being, and recognizing outstanding efforts under pressure
  • Empowering teams at every level to adapt and innovate, encouraging line managers and staff to suggest process improvements, pilot new service models, and collaborate across departments
  • Demonstrating flexibility, resilience, and authenticity in both customer-facing and internal interactions, inspiring trust and a shared commitment to delivering exceptional retail experiences, no matter the circumstance

Check out the incredible speaker line-up to see who will be joining Bridgit.

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