Bridgit Lombard | eTail Palm Springs

Bridgit Lombard

Bridgit Lombard

Executive Chair Francesca's
Bridgit Lombard

Bridgit Lombard is Executive Chair of francesca’s and an acclaimed growth and transformation architect for top-tier consumer brands. She has over two decades of experience leading initiatives at iconic companies like Target, Nordstrom, Penguin Brands, Boston Proper, and Soft Surroundings. Bridgit specializes in blending Conscious Leadership principles with strategic rigor, fostering cultural renewal, digital transformation, and sustainable growth. She is frequently engaged by private equity investors to lead portfolio turnarounds and drive M&A integrations for companies ranging from $30 million to $2 billion in revenue. A four-time winner of Wharton’s Global 100 Leader Award and a recognized thought leader in Inc., Forbes, and MSNBC, Bridgit mentors CEOs and boards on driving purpose-driven change in complex retail landscapes. As a global change agent, she amplifies human potential through storytelling and advocacy—co-producing the film Mission: Joy with the Dalai Lama and Archbishop Desmond Tutu, and partnering with Voices 4 Freedom to support communities on the path to independence through education and human rights awareness.

Tuesday, February 24

9:35 AM Main Stage: Keynote Panel: Retail Resilience Unlocked: Lessons Learned from Navigating Tariffs, Market Volatility, and Industry Transformation

In a world rocked by tariffs, market upheaval, and lightning-fast industry shifts, retailers are confronting challenges unlike any before—threatening not just growth, but their very survival. Now more than ever, resilience is the game changer that separates those who thrive from those who falter.

During this keynote panel, visionary retail leaders reveal powerful lessons forged in adversity, unveiling bold strategies to adapt, manage risk, and unlock the resilience that fuels lasting success in today’s unpredictable landscape, including: 
  •  Implementing scenario planning and flexible strategies to proactively prepare for shifts in tariffs, market volatility, and global trade
  • Investing in digital platforms, integrated data, and AI to enhance agility, operational efficiency, and supply chain resilience
  • Rethinking cost structures, logistics networks, and supplier relationships to maintain profitability and adapt to disruptions
  • Strengthening customer relationships and brand loyalty through data-driven marketing, product innovation, and hyper-personalization

Check out the incredible speaker line-up to see who will be joining Bridgit.

Download The Latest Agenda