The acquisition tactics that fueled growth just a few years ago are delivering diminishing returns, as rising media costs and shifting customer behavior reshape what it takes to win new buyers. Many brands are still spending on channels that look productive on the surface while quietly driving up CAC and stretching payback periods. This group of growth leaders will discuss which channels are still acquiring customers profitably in 2026, which once-reliable tactics are now costing more than they return, how to shift budget toward higher-intent and higher-LTV sources, and how to build a test slate focused on today's opportunities 

• Identifying which channels are still profitably acquiring customers in 2026 
• Spotting tactics that used to work but now quietly destroy CAC and payback 
• Shifting budget toward higher‑intent, higher‑LTV acquisition sources 
• Building a test slate that reflects today's growth opportunities, not last year's