Jack Farrell | eTail Palm Springs

Jack Farrell

Jack Farrell

Vice President, Global E-Commerce Popsockets
Jack Farrell

Tuesday, February 23, 2027

3:20 PM 2: Panel: The Customer Acquisition Playbook for Today: What's Driving Growth and What's No Longer Working

  • Identifying which channels are still profitably acquiring customers in 2026 
  • Spotting tactics that used to work but now quietly destroy CAC and payback 
  • Shifting budget toward higher‑intent, higher‑LTV acquisition sources 
  • Building a test slate that reflects today's growth opportunities, not last year's 

Check out the incredible speaker line-up to see who will be joining Jack.

Download The Latest Agenda