Kayla Brown
Director, Customer Lifecycle Hibbett
Monday, February 22, 2027: Summit Day
2:20 PM LOYALTY: Panel Discussion: Email, SMS, App, and Store: Creating One Connected Retention Engine
- Mapping how customers actually move between email, SMS, app, and stores over time
- Coordinating journeys so channels reinforce each other instead of repeating messages
- Aligning offers, timing, and creative so every touch nudges the next best action
- Measuring retention impact at the customer level, not just channel performance
12:00 PM AI: Fireside Chat: Marketing with AI: From Hype to Habit
- Identifying frontline and back‑office workflows where AI already pays off
- Embedding AI tools into daily routines instead of treating them as side projects
- Redesigning processes so humans handle exceptions and judgment, not data drudgery
- Tracking operational KPIs that prove AI is saving time, cost, or mistakes
Check out the incredible speaker line-up to see who will be joining Kayla.
Download The Latest Agenda