Kayla Brown

Director, Customer Lifecycle Hibbett

As the Director of Customer Lifecycle at Hibbett, Kayla Brown is passionate about enhancing the customer experience through innovative marketing strategies and strategic lifecycle management. In her role, she oversees the CRM/loyalty program, email and mobile marketing strategies and dynamic paid media campaigns. She also leads Hibbett’s co-op program, fostering impactful marketing partnerships with top brands. Kayla is dedicated to optimizing every stage of the customer journey, leveraging data-driven insights to craft strategies that not only resonate with customers but also elevate the Hibbett brand.