Christopher Carl

Head of Marketing US AliExpress

Christopher Carl is a strategy, operations and marketing executive with an established track record of building multimillion-dollar businesses, leading and growing cross-functional teams, and developing and executing go-to-market plans for agencies and brands within the retail, beauty, spirits, lifestyle, hospitality, and luxury goods industries.

As the first US Head of Marketing for AliExpress, his primary goal has been to develop and deploy robust business strategies that not only help promote the brand but also empower the American consumer. Since joining the team in May 2023, he has contributed to growing AliExpress’ order volume by 60% YOY, helped grow the US brand share of voice by more than 75% in year one, bolstered the US headcount by 400%, increased the brand’s cross-platform social media following by 500% in the US, and increased brand awareness by 100%.

Day Three: Thursday, February 27: Visions for The Retail Future

11:35 AM Panel: Gen Z: A New Era of eTail

As the largest consumer demographic, Gen Z is reshaping the retail landscape with their unique preferences and expectations. Panelists will discuss the factors driving Gen Z's purchasing decisions, the role of technology and social media, and the challenges and opportunities for retailers to meet their demands.

Objectives:

Explore the factors that influence Gen Z's shopping decisions, including brand values, peer recommendations, affordability, and personalized experiences.
Discuss the role of technology, such as mobile apps, social media/influencer marketing, and augmented reality, in shaping Gen Z's e-commerce journey.
Identify strategies and best practices for retailers to effectively engage with Gen Z and meet their evolving expectations.

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda