Christopher Carl

Head of Marketing, U.S. AliExpress / Alibaba Group

Christopher Carl is a strategy, operations and marketing executive with an established track record of building multimillion-dollar businesses, leading and growing cross-functional teams, and developing and executing go-to-market plans for agencies and brands within the retail, beauty, spirits, lifestyle, hospitality, and luxury goods industries.

As the first US Head of Marketing for AliExpress, his primary goal has been to develop and deploy robust business strategies that not only help promote the brand but also empower the American consumer. Since joining the team in May 2023, he has contributed to growing AliExpress’ order volume by 60% YOY, helped grow the US brand share of voice by more than 75% in year one, bolstered the US headcount by 400%, increased the brand’s cross-platform social media following by 500% in the US, and increased brand awareness by 100%.

Monday, February 23: Summit Day

2:05 PM Customer Journey: Panel: A Full-Funnel Engine: Driving Awareness, Engagement, Conversion, and Loyalty with Influencer Marketing

Influencer marketing has emerged as a dynamic powerhouse that fuels every stage of the customer journey—from sparking brand awareness to igniting deep engagement, accelerating conversions, and cultivating lasting loyalty. As shoppers increasingly turn to authentic voices they trust, retailers can no longer afford to overlook the impact of strategic influencer partnerships. During this panel, industry trailblazers unveil game-changing insights and proven tactics to harness influencer marketing’s full potential, crafting seamless campaigns that drive real, measurable results across the entire funnel.

Understand how influencer marketing can drive results at every stage of the customer journey
Learn to strategically select creators and content types to target audiences effectively
Discover measurement techniques to track influencer impact beyond immediate sales
Explore best practices for integrating influencer campaigns into a cohesive, full-funnel marketing strategy

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda