Ginnette Baker | eTail Palm Springs

Ginnette Baker

Ginnette Baker

Executive Vice President Retail Ecommerce CPG QSR - Business Development Teleperformance
Ginnette Baker
Ginnette Baker is a dynamic leader, author, and industry expert in retail, ecommerce, CPG, and QSR. As Vertical Lead at Teleperformance, she partners with global brands to elevate customer experience, harness technology, and drive strategic transformation. With more than twenty years of leadership experience, Ginnette is recognized for her collaborative approach and people‑first leadership. Beyond corporate leadership, she is an author and mentor dedicated to developing the next generation of leaders across diverse organizations. She also served on the Advisory Board for Lindenwood University’s Customer Experience Program. In 2025, Ginnette was honored with the Women of Inspiration Authentic Leader Award by the Universal Women’s Network.

Tuesday, February 24

2:25 PM Track 1: Chairperson’s Opening Remarks

3:15 PM Track 1: Panel Discussion: The Future of Omnichannel Retailing for Today's Channel Agnostic Customer

The modern shopper refuses to be confined to a single channel, instead navigating effortlessly across physical stores, e-commerce sites, social platforms, and more. This channel-agnostic behavior is reshaping omnichannel retailing, pushing brands to create seamless, integrated experiences that meet customers wherever they choose to shop. During this panel discussion, retail innovators share strategies and insights for thriving in this new era—delivering unified journeys that drive satisfaction, loyalty, and growth across all touchpoints like: 

  • Gaining a 360 view of customer touchpoints across the shopping journey
  • Powering your stores for endless aisle shopping to capitalize on the customer in the moment
  • Leveraging integrated technology for better personalization
  • Optimizing inventory accuracy to meet customer demands in real-time

4:15 PM Track 1: Panel: The Holy Grail of Personalization: Crafting Truly Individualized Customer Experiences

True personalization is the holy grail of modern retail—a transformative approach that goes beyond basic segmentation to craft deeply individualized customer experiences that resonate on a personal level. Achieving this level of personalization unlocks unparalleled engagement, loyalty, and lifetime value by meeting customers exactly where they are with exactly what they need. During this panel, retail executives reveal breakthrough strategies and technologies that empower retailers to create genuinely unique experiences—turning every interaction into a powerful moment that builds lasting connections and drives growth. Expect to hear about: 

  • Harnessing AI and unified data to deliver relevant, real-time recommendations and offers
  • Moving beyond segmentation to true one-to-one personalization across channels
  • Balancing privacy and personalization by building trust and respecting customer preferences
  • Optimizing personalization strategies using customer feedback and behavioral insights

Check out the incredible speaker line-up to see who will be joining Ginnette.

Download The Latest Agenda