The classic sales funnel is officially out the window—today’s customers zig and zag through a wild, twisty path to purchase that’s anything but predictable. To thrive in this beautiful mess, brands need fresh playbooks that embrace the chaos, harness data like a superpower, and deliver spot-on personalized experiences at every turn.

During this panel of retail trailblazers as they crack the code to the modern customer journey, turning whirlwind chaos into golden opportunities that spark conversions, boost loyalty, and fuel unstoppable growth in today’s fast-changing retail playground through: