Kristin Flor Perret

Head of Brand Marketing Sur La Table

A change-maker who turns ideas into strategies, strategies into plans, plans into precision executions. In her more than two decades of senior leadership, Kristin has helped global companies successfully complete complex objectives with a winning blend of business and creative acumen.

Kristin’s led start-ups, mid-size enterprises, and Fortune 100 companies through disruption and dramatic growth. Her sales and marketing experiences span B2B and B2C in industries from technology, to healthcare, to automotive and financial services. She’s direct and transparent. She’s a boun dary-pusher. She continuously reality checks the status quo against innovation, best practices, and market evolution.

As the brand marketing leader for an omni channel retailer Sur La Table, Kristin manages teams and agencies to drive omni-channel campaigns across PR, social media, and retail marketing.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:55 PM Client Case Study: Direct Mail Jeopardy – Lightning Round: Unlocking the Power of Direct Mail in the AI Era

Discover why direct mail is the secret weapon of forward-thinking marketers in the age of AI. Join seasoned industry experts as they unveil invaluable insights from over six decades of combined experience in direct marketing. This session will delve into diverse perspectives from both agency and brand sides, covering B2B and B2C strategies across a wide range of industries including technology, healthcare, automotive, retail, and financial services.

Topics for this lightning round will include:

Media Mix
CRM vs. Acquisition
Customer Insights
Offers for customers and prospects
Creative versioning

Check out the incredible speaker line-up to see who will be joining Kristin Flor.

Download The Latest Agenda