Val Geisler | eTail Palm Springs

Val Geisler

Val Geisler

VP, Customer Marketing Digioh
Val Geisler

Val Geisler is VP of Customer and Lifecycle Marketing at Digioh, where she helps brands turn customers into lifelong fans. With over a decade of experience in retention and lifecycle strategy—including roles at Klaviyo and ByHeart—she’s built data-driven programs that fuel stronger relationships and long-term growth.

Monday, February 23: Summit Day

9:10 AM Loyalty: Problem Solving Roundtable Rotations

(5 rounds, 20 minutes each) 

Table 1: Instant

Table 2: Marigold

Table 3: Netcore

Table 4: Optimizely

Table 5: Rise.ai

Table 6: Driving Loyalty Through Instant Refunds and Exceptional Customer Experience

Discover how instant refunds and a seamless refund process can supercharge customer loyalty and retention for retailers. In this session, we'll explore how our cutting-edge AI and agentic solutions empower retailers to deliver lightning-fast refunds, turning customer pain into instant pleasure, driving repeat business and more customer lifetime value. See how prioritizing a stellar post-purchase customer experience is a game changer for long term loyalty, repeat purchases and customer satisfaction. Retailers will gain actionable insights, connect with industry peers, learn how to cut payment costs and boost retention in today's competitive market. Don't miss this opportunity to transform your refund process into a loyalty machine!

Host: Jeremy K. Balkin, Founder & CEO, TodayPay

Table 7: Data Realm

Table 8: Making Retail Loyalty More Entertaining – Lessons Learned from AEG Worldwide

Join Richard Battersby, SVP of Consumer Loyalty at AEG Worldwide, and John Johnson, SVP of Customer Success at Vibes, as they share best practices, they’ve developed to drive audience loyalty for large-scale events like Coachella and the New Orleans Jazz & Heritage Festival – and how retailers can use these lessons to dramatically boost loyalty and engagement both in-store and online.

Host: John Johnson, SVP, Customer Success, Vibes

Client Co-Host: Richard Battersby, SVP, Consumer Loyalty, AEG Worldwide

Table 9: Dotdigital

Table 10: Parcel Lab

Table 11: Finding Ready-to-Buy Customers with AI Segmentation

Learn how AI-ranked engagement segments boost click rate, campaign revenue, and customer lifetime value. We’ll unpack what’s working for a big-name brand in a quick case study, share how Orita’s AI finds “ready to buy” customers other segmentation strategies miss, and workshop your segmentation questions with peers. You’ll leave with two ideas you can test next week.

Host: Aaron Schwartz, Co-CEO & Co-Founder, Orita

Table 12: Agentic Ecommerce Without the Agent: How Identity-First Personalization Accelerates Revenue

Discover how leading brands are driving higher conversion, AOV, and retention by building agentic shopping experiences powered by identity-first personalization, without complex training of AI agents. This roundtable will break down how modern identification fuels accurate personalization, and solves the revenue loss caused by cookie-based tracking and disconnected tools.

You’ll also see how Criquet Shirts uses quizzes, zero-party data, and adaptive onsite experiences to reduce time to purchase, eliminate decision paralysis, and deliver confident product recommendations at scale. Retailers will walk away with proven revenue-driving strategies, peer connections, and a clear roadmap for increasing conversions, strengthening retention, and turning more anonymous traffic into high-intent buyers.

Host: Val Geisler, VP of Customer Marketing, Digioh

Client Co-Host: Zach Scheimer, Senior Retention Marketing Manager, Criquet Shirts

11:40 AM Loyalty: Roundtable Rotations

(5 rounds, 20 minutes each)
Table 1: Instant
Table 2: Marigold
Table 3: Netcore
Table 4: Optimizely
Table 5: Rise.ai
Table 6: Driving Loyalty Through Instant Refunds and Exceptional Customer Experience
Discover how instant refunds and a seamless refund process can supercharge customer loyalty and retention for retailers. In this session, we'll explore how our cutting-edge AI and agentic solutions empower retailers to deliver lightning-fast refunds, turning customer pain into instant pleasure, driving repeat business and more customer lifetime value. See how prioritizing a stellar post-purchase customer experience is a game changer for long term loyalty, repeat purchases and customer satisfaction. Retailers will gain actionable insights, connect with industry peers, learn how to cut payment costs and boost retention in today's competitive market. Don't miss this opportunity to transform your refund process into a loyalty machine!
Host: Jeremy K. Balkin, Founder & CEO, TodayPay
Table 7: Data Realm
Table 8: Making Retail Loyalty More Entertaining – Lessons Learned from AEG Worldwide
Join Richard Battersby, SVP of Consumer Loyalty at AEG Worldwide, and John Johnson, SVP of Customer Success at Vibes, as they share best practices, they’ve developed to drive audience loyalty for large-scale events like Coachella and the New Orleans Jazz & Heritage Festival – and how retailers can use these lessons to dramatically boost loyalty and engagement both in-store and online.
Host: John Johnson, SVP, Customer Success, Vibes
Client Co-Host: Richard Battersby, SVP, Consumer Loyalty, AEG Worldwide
Table 9: Dotdigital
Table 10: Parcel Lab
Table 11: Finding Ready-to-Buy Customers with AI Segmentation
Learn how AI-ranked engagement segments boost click rate, campaign revenue, and customer lifetime value. We’ll unpack what’s working for a big-name brand in a quick case study, share how Orita’s AI finds “ready to buy” customers other segmentation strategies miss, and workshop your segmentation questions with peers. You’ll leave with two ideas you can test next week.
Host: Aaron Schwartz, Co-CEO & Co-Founder, Orita
Table 12: Agentic Ecommerce Without the Agent: How Identity-First Personalization Accelerates Revenue
Discover how leading brands are driving higher conversion, AOV, and retention by building agentic shopping experiences powered by identity-first personalization, without complex training of AI agents. This roundtable will break down how modern identification fuels accurate personalization, and solves the revenue loss caused by cookie-based tracking and disconnected tools.
You’ll also see how Criquet Shirts uses quizzes, zero-party data, and adaptive onsite experiences to reduce time to purchase, eliminate decision paralysis, and deliver confident product recommendations at scale. Retailers will walk away with proven revenue-driving strategies, peer connections, and a clear roadmap for increasing conversions, strengthening retention, and turning more anonymous traffic into high-intent buyers.
Host: Val Geisler, VP of Customer Marketing, Digioh
Client Co-Host: Zach Scheimer, Senior Retention Marketing Manager, Criquet Shirts

2:50 PM Loyalty: Roundtable Rotations

(2 rounds, 25 minutes each)
Table 1: Instant
Table 2: Marigold
Table 3: Netcore
Table 4: Optimizely
Table 5: Rise.ai
Table 6: Driving Loyalty Through Instant Refunds and Exceptional Customer Experience
Discover how instant refunds and a seamless refund process can supercharge customer loyalty and retention for retailers. In this session, we'll explore how our cutting-edge AI and agentic solutions empower retailers to deliver lightning-fast refunds, turning customer pain into instant pleasure, driving repeat business and more customer lifetime value. See how prioritizing a stellar post-purchase customer experience is a game changer for long term loyalty, repeat purchases and customer satisfaction. Retailers will gain actionable insights, connect with industry peers, learn how to cut payment costs and boost retention in today's competitive market. Don't miss this opportunity to transform your refund process into a loyalty machine!
Host: Jeremy K. Balkin, Founder & CEO, TodayPay
Table 7: Data Realm
Table 8: Making Retail Loyalty More Entertaining – Lessons Learned from AEG Worldwide
Join Richard Battersby, SVP of Consumer Loyalty at AEG Worldwide, and John Johnson, SVP of Customer Success at Vibes, as they share best practices, they’ve developed to drive audience loyalty for large-scale events like Coachella and the New Orleans Jazz & Heritage Festival – and how retailers can use these lessons to dramatically boost loyalty and engagement both in-store and online.
Host: John Johnson, SVP, Customer Success, Vibes
Client Co-Host: Richard Battersby, SVP, Consumer Loyalty, AEG Worldwide
Table 9: Dotdigital
Table 10: Parcel Lab
Table 11: Finding Ready-to-Buy Customers with AI Segmentation
Learn how AI-ranked engagement segments boost click rate, campaign revenue, and customer lifetime value. We’ll unpack what’s working for a big-name brand in a quick case study, share how Orita’s AI finds “ready to buy” customers other segmentation strategies miss, and workshop your segmentation questions with peers. You’ll leave with two ideas you can test next week.
Host: Aaron Schwartz, Co-CEO & Co-Founder, Orita
Table 12: Agentic Ecommerce Without the Agent: How Identity-First Personalization Accelerates Revenue
Discover how leading brands are driving higher conversion, AOV, and retention by building agentic shopping experiences powered by identity-first personalization, without complex training of AI agents. This roundtable will break down how modern identification fuels accurate personalization, and solves the revenue loss caused by cookie-based tracking and disconnected tools.
You’ll also see how Criquet Shirts uses quizzes, zero-party data, and adaptive onsite experiences to reduce time to purchase, eliminate decision paralysis, and deliver confident product recommendations at scale. Retailers will walk away with proven revenue-driving strategies, peer connections, and a clear roadmap for increasing conversions, strengthening retention, and turning more anonymous traffic into high-intent buyers.
Host: Val Geisler, VP of Customer Marketing, Digioh
Client Co-Host: Zach Scheimer, Senior Retention Marketing Manager, Criquet Shirts

Check out the incredible speaker line-up to see who will be joining Val.

Download The Latest Agenda