Sam Buckingham

Sam Buckingham is a commerce leader specializing in digital ecommerce and connected retail store strategies to create seamless omnichannel experiences. At Patagonia, Sam played a key role in launching and scaling the brand’s global omnichannel initiatives, integrating digital and in-store touchpoints to enhance customer engagement. Now at KEEN, Sam oversees the global direct-to-consumer ecosystem, driving innovation across ecommerce, POS, and digital product development. With a track record of leading digital transformations at brands like KUIU and Columbia Sportswear, he brings a futurist mindset to creating innovative ways to bring physical experiences to life and foster real, two-way, customer- brand relationships.