Sam Buckingham

Global Digital Product and Site Experience Director KEEN Footwear

Sam Buckingham is a commerce leader specializing in digital ecommerce and connected retail store strategies to create seamless omnichannel experiences. At Patagonia, Sam played a key role in launching and scaling the brand’s global omnichannel initiatives, integrating digital and in-store touchpoints to enhance customer engagement. Now at KEEN, Sam oversees the global direct-to-consumer ecosystem, driving innovation across ecommerce, POS, and digital product development. With a track record of leading digital transformations at brands like KUIU and Columbia Sportswear, he brings a futurist mindset to creating innovative ways to bring physical experiences to life and foster real, two-way, customer- brand relationships.

Wednesday, February 25

2:40 PM Track 1: Fireside Chat: Loyalty in the Palm of Their Hand: Maximizing Engagement Through Apps, Cards, & Beyond

Loyalty is no longer just about transactions—it’s about meeting consumers where they are and creating ongoing engagement across every touchpoint. With mobile apps, digital wallets, and loyalty cards evolving into powerful engagement hubs, brands have more tools than ever to stay connected in the palm of a customer’s hand. In this fireside chat, Sam Buckingham from KEEN will explore how to design loyalty strategies that blend convenience, personalization, and innovation to drive deeper relationships and long-term growth through:

Building out loyalty triggers at different points of the customer’s journey
Allowing customers to access loyalty programs or rewards in different ways
Measuring how these different platforms are used and updating what is provided on each

Check out the incredible speaker line-up to see who will be joining Sam.

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