Mark Jacobs

Director, Affiliate Success Ideal Living

Mark Jacobs is a strategic marketing leader with deep expertise in affiliates, influencers, and partnerships. Known for turning relationships into revenue, he has a proven track record of driving growth across both software and consumer goods industries. Mark combines a collaborative spirit with creative problem-solving to launch high-impact affiliate programs, craft tailored partner engagements and build scalable systems that fuel sustainable business success.

He’s known for his thoughtful, people-first approach—always focused on creating win-win partnerships, streamlining operations, and communicating with clarity and transparency. Whether mentoring a team or optimizing a global affiliate network, Mark brings integrity, energy, and practical insight to every conversation. A firm believer in continuous learning and the power of strong partnerships, Mark is always exploring new ways to elevate the affiliate and partner experience.

Wednesday, February 25

3:20 PM Track 3: Panel: Turning Discovery and Engagement into Seamless Sales On Social Commerce

Harnessing the full potential of social commerce means going beyond simple interactions—it’s about creating seamless, engaging pathways that transform casual browsing into confident purchases. Today's consumers expect social platforms to serve as both discovery hubs and checkout channels that fit naturally into their digital lives. During this panel, industry pioneers unveil proven strategies to turn social discovery and engagement into effortless sales, inspiring trust and loyalty at every step by

Discovering how social commerce platforms like Instagram and Facebook enable customers to move seamlessly from product discovery and engagement to instant in-app purchases
Learning strategies for optimizing each funnel stage—awareness, engagement, conversion, and loyalty—directly within social platforms
Understanding the importance of creating engaging, shoppable content and leveraging platform-native features
Exploring how customer advocacy and social sharing after purchase fuel ongoing brand discovery and loyalty

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda