Renee Skower
Executive Director, Digital Sales RRD
Tuesday, February 24
3:15 PM Track 4: Panel: When Nerds Meet Creatives: Achieving Excellence Through Data and Marketing Team Collaboration
Today’s marketing landscape requires the team work of creatives and data scientists, both of whom bring something to the table when it comes to campaign effectiveness and growth. But the language spoken by both teams doesn’t always translate. Join a panel of leaders from both sides of the house who unlock how to promote collaboration and understanding between these two groups by:
- Building a shared language and mutual respect between data and marketing teams to bridge the gap between analytical and creative mindsets
- Leveraging collaborative tools and platforms to enable real-time feedback, data visualization, and seamless project management for richer, more effective campaigns
- Integrating data-driven insights early in the creative process to inform storytelling, campaign design, and audience targeting—unlocking measurable impact and innovation
- Fostering cross-disciplinary communication to encourage knowledge sharing, spark new ideas, and ensure both teams are aligned on goals and ownership throughout the campaign lifecycle
4:15 PM Track 4: Panel Discussion: Stop Collecting, Start Winning: Harnessing Your Data for Personalized Experiences
The amount of data retailers collect from their customers is mind blowing, but not always used effectively, or even used at all. If retailers aren’t using the data the collect or using it poorly, they are losing out to their competitors who are creating personalized, customer centric experiences. JoDuring this panel discussion with data experts as they walk us through how they are not just collecting the data but harnessing it for real time insights and next gen personalization by:
- Collecting and analyze customer data at each touchpoint to build comprehensive, personalized profiles
- Using real-time insights to deliver tailored content and offers throughout the customer journey
- Leveraging AI and automation to scale personalization efforts without sacrificing quality
- Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback
Check out the incredible speaker line-up to see who will be joining Renee.
Download The Latest Agenda