Wednesday, February 24, 2027
- Owning end‑to‑end growth outcomes across brand, performance, and loyalty
- Building measurement systems that tie marketing directly to revenue and profit
- Partnering with finance, product, and ops to earn a bigger commercial remit
- Reshaping teams and skills so marketing can lead on AI, data, and CX
Thursday, February 25, 2027
- Stress‑testing your operating model against demand, cost, and supply shocks
- Redesigning networks, assortments, and channels to flex as conditions change
- Embedding real‑time data and scenario planning into everyday decisions
- Balancing resilience and efficiency so insurance against disruption still pays
Check out the incredible speaker line-up to see who will be joining Max.
Download The Latest Agenda