Max Lishansky | eTail Palm Springs

Wednesday, February 25

3:20 PM Track 4: Panel: Turning Your Brand Story into a Living Community

Creating vibrant brand communities goes far beyond sharing content—it’s about building authentic relationships that turn customers into passionate advocates and collaborators. Strong communities foster belonging, trust, and active participation, making customers feel truly connected to your brand’s purpose and story. During this panel, marketing leaders unveil proven strategies to cultivate engaged, thriving communities that nurture deep brand loyalty and amplify your message by:

Refocusing on community knowing that today’s customers are craving a sense of connection in this virtual world
Creating a customer community combining your own content, user generated content and potential influencers can be a great way to create loyal customers
Finding this community that may already exist via your social media or building one on another platform or your own website
Leveraging communities not just to build brand loyalty but also to test new product ideas and get feedback