Max Lishansky | eTail Palm Springs

Max Lishansky

Max Lishansky

Chief Marketing Officer Cuyana
Max Lishansky
Max Lishansky is an experienced marketing executive with a successful track record of driving omni-channel growth for leading consumer brands. He specializes in rapid customer growth by combining creative storytelling, performance, brand, retention, and user experience with an eye for analytical rigor that accelerates long-term brand equity.

Wednesday, February 24, 2027

9:35 AM Keynote Panel: The New CMO Playbook: Growth, Accountability, and the Expanding Mandate

  • Owning end‑to‑end growth outcomes across brand, performance, and loyalty 
  • Building measurement systems that tie marketing directly to revenue and profit 
  • Partnering with finance, product, and ops to earn a bigger commercial remit 
  • Reshaping teams and skills so marketing can lead on AI, data, and CX 

Thursday, February 25, 2027

10:10 AM Keynote: From Volatile to Viable: Building a Resilient Retail Operating Model for 2027

  • Stress‑testing your operating model against demand, cost, and supply shocks 
  • Redesigning networks, assortments, and channels to flex as conditions change 
  • Embedding real‑time data and scenario planning into everyday decisions 
  • Balancing resilience and efficiency so insurance against disruption still pays 

Check out the incredible speaker line-up to see who will be joining Max.

Download The Latest Agenda