Max is an experienced marketing executive with a proven track record of driving growth for leading consumer brands.
He specializes in rapid, omni-channel customer acquisition - combining creative storytelling with analytical rigor that accelerate performance and long-term brand equity.
Wednesday, February 25
3:20 PM Track 4: Panel: Turning Your Brand Story into a Living Community
Creating vibrant brand communities goes far beyond sharing content—it’s about building authentic relationships that turn customers into passionate advocates and collaborators. Strong communities foster belonging, trust, and active participation, making customers feel truly connected to your brand’s purpose and story. During this panel, marketing leaders unveil proven strategies to cultivate engaged, thriving communities that nurture deep brand loyalty and amplify your message by:
- Refocusing on community knowing that today’s customers are craving a sense of connection in this virtual world
- Creating a customer community combining your own content, user generated content and potential influencers can be a great way to create loyal customers
- Finding this community that may already exist via your social media or building one on another platform or your own website
- Leveraging communities not just to build brand loyalty but also to test new product ideas and get feedback
Check out the incredible speaker line-up to see who will be joining Max.
Download The Latest Agenda