Alexander comes to the Los Angeles-based company after serving as president of Next Level Apparel (NLA), a wholesale producer and seller of premium quality blank apparel. At NLA, he provided leadership to sales, marketing, and product management, with a focus on implementing strategic initiatives that delivered a cohesive, cross-functional go-to-market approach aimed at growing the company’s top line. Previously, he was executive vice president at Careismatic Brands, Inc. where he worked for more than 10 years in various leadership roles responsible for profitable revenue growth across all channels
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