Marisa Farnsworth

Sr. Director of Digital and Marketing PB5star

Marisa Farnsworth is a key member of the seasoned team at PB5star, leading on eCommerce, Marketing & Customer Experience for the up-and-coming lifestyle pickleball brand. Her expertise in web and systems development, CRM, and utilizing AI for innovative marketing and SEO is significantly contributing to the brand's launch and online growth. Marisa's role at PB5star benefits from her over 15 years of experience at Williams-Sonoma Inc., where she honed her skills in website management and retail, perfectly aligning with her current endeavor in passionately building and promoting this new lifestyle brand.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts

Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance

Hayley Zacharia, SEO Lead, Harley Davidson

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s

Topic 7: TBA

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: TBA

Ashley Newman, Director, Marketing & Communications, Zippy Paws

Check out the incredible speaker line-up to see who will be joining Marisa.

Download The Latest Agenda