Marisa Farnsworth | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Marisa Farnsworth

Sr. Director of Digital and Marketing PB5star

Marisa Farnsworth is a key member of the seasoned team at PB5star, leading on eCommerce, Marketing & Customer Experience for the up-and-coming lifestyle pickleball brand. Her expertise in web and systems development, CRM, and utilizing AI for innovative marketing and SEO is significantly contributing to the brand's launch and online growth. Marisa's role at PB5star benefits from her over 15 years of experience at Williams-Sonoma Inc., where she honed her skills in website management and retail, perfectly aligning with her current endeavor in passionately building and promoting this new lifestyle brand.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc) 

Ezra Cohen, E-commerce Content Strategy Representative, Colavita 

Topic 2: A/B Testing on Your Websites 

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group  

Topic 3: Pending Topic 

Pinny Gniwisch, President, Delmar Jewelry 

Topic 4: Topic pending 

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits 

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media 

Di Lyngholm, Director, Creative Services & CX, FUN.com 

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models 

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s  

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch 

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star 

Topic 8: The Pet Industry - Why is this sector so recession proof and how can you capitalize on its key learnings?

The pet industry is unique in its resilience to economic recessions and downturns. In comparison to other consumer goods and services, the pet industry has held up remarkably well during recent market declines.

Ashley Newman, Director of Marketing + Communications, ZippyPaws 

Jenny Gilcrest, VP of Customer Success, Skout’s Honor 

Check out the incredible speaker line-up to see who will be joining Marisa.

Download The Latest Agenda