Nicole Kellner
VP, Brand Marketing STATE Bags
Tuesday, February 24
3:15 PM Track 5: Panel Discussion: Every Little Thing Helps: Top A/B Testing Techniques for Small but Mighty Changes to Your Website
- Harness data-driven insights to optimize UX and boost conversion rates
- Employ A/B testing to continuously refine website design and functionality
- Use heatmaps and session recordings to pinpoint friction points and streamline navigation
- Personalize content and product recommendations to increase user engagement and drive conversions
Wednesday, February 25
3:20 PM Track 4: Panel: Supercharging Your Reach with High-Value Content Marketing and Forward-Worthy Newsletters
- Leveraging platforms like Substack to build direct, loyal audiences and create subscription-based or exclusive newsletter communities
- Crafting engaging, segmented newsletters that deliver personalized tips, product updates, and behind-the-scenes content
- Measuring success and optimizing your strategy for maximum open rates, clickthroughs, and long-term customer engagement
- Exploring how high-value, story-driven content and expert insights can position your brand as a must-read authority
Check out the incredible speaker line-up to see who will be joining Nicole.
Download The Latest Agenda