Nicole Kellner

VP, Brand Marketing STATE Bags

Nicole is the Director of Marketing & Ecommerce at STATE Bags, the family bag brand that’s on a mission to support American families in need in the ways they need it most. In her role, she leads ecommerce and marketing strategy with a direct focus on lifecycle marketing, spearheading the management of the email program, website product management, and CRO initiatives. With a keen eye for enhancing customer experiences, Nicole plays a pivotal role in driving brand engagement and loyalty. A graduate of The Ohio State University with a bachelor's degree, Nicole combines her academic background with hands-on industry experience to drive impactful marketing strategies at STATE. Her dedication to fostering lasting relationships with customers underscores her commitment to the brand's mission and values.

Tuesday, February 24

3:15 PM Track 5: Panel Discussion: Every Little Thing Helps: Top A/B Testing Techniques for Small but Mighty Changes to Your Website

Small changes can make a big impact when it comes to optimizing the experience customers have on your website. Mastering A/B testing techniques allows retailers to systematically identify and implement these powerful tweaks that drive conversions and enhance customer satisfaction. During this panel discussion, experts share their top strategies for executing effective A/B tests—revealing how even the smallest adjustments can generate meaningful results that elevate your website and boost business outcomes through:

Harness data-driven insights to optimize UX and boost conversion rates
Employ A/B testing to continuously refine website design and functionality
Use heatmaps and session recordings to pinpoint friction points and streamline navigation
Personalize content and product recommendations to increase user engagement and drive conversions

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda