Nicole Kellner | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Nicole Kellner

Director, Marketing & eCommerce State Bags

Nicole is the Director of Marketing & Ecommerce at STATE Bags, the family bag brand that’s on a mission to support American families in need in the ways they need it most. In her role, she leads ecommerce and marketing strategy with a direct focus on lifecycle marketing, spearheading the management of the email program, website product management, and CRO initiatives. With a keen eye for enhancing customer experiences, Nicole plays a pivotal role in driving brand engagement and loyalty.

A graduate of The Ohio State University with a bachelor's degree, Nicole combines her academic background with hands-on industry experience to drive impactful marketing strategies at STATE. Her dedication to fostering lasting relationships with customers underscores her commitment to the brand's mission and values.

Monday February 24: Customer Loyalty Summit (retailer only)

2:20 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

  • Using past customer behavior to predict conversion on email vs. SMS 
  • Determining whether to use one integrated solution for email and SMS or to just marry the data 
  • Addressing how to monitor and adjust metrics 
  • Ensuring you are getting in front of the right customer in the right channel

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda