Nicole Kellner | eTail Palm Springs

Nicole Kellner

Nicole Kellner

VP, Brand Marketing STATE Bags
Nicole Kellner

Nicole is the Director of Marketing & Ecommerce at STATE Bags, the family bag brand that’s on a mission to support American families in need in the ways they need it most. In her role, she leads ecommerce and marketing strategy with a direct focus on lifecycle marketing, spearheading the management of the email program, website product management, and CRO initiatives. With a keen eye for enhancing customer experiences, Nicole plays a pivotal role in driving brand engagement and loyalty. A graduate of The Ohio State University with a bachelor's degree, Nicole combines her academic background with hands-on industry experience to drive impactful marketing strategies at STATE. Her dedication to fostering lasting relationships with customers underscores her commitment to the brand's mission and values.

Tuesday, February 24

3:15 PM Track 3: Panel Discussion: Crafting Vision Driven Storytelling: Transform Your Brand Narrative Into Lasting Customer Loyalty

Storytelling is no longer just a marketing tool—it’s the heartbeat of a brand that forges deep, lasting connections with customers and fuels unwavering loyalty. Vision-driven storytelling transforms a simple message into an immersive, authentic experience that captivates hearts and minds in a crowded marketplace. During this panel discussion, creative leaders reveal the secrets to crafting compelling brand narratives that spark trust, ignite passion, and turn customers into devoted advocates who champion your brand for the long haul through:

  • Examining the future of digital storytelling and how immersive media can draw out improved omnichannel sales
  • Understanding how you are influencing the customer through various forms of interactive media
  • Studying customer needs, desires and experiences to inform decision making around content
  • Remaining detail oriented via digital channels to ensure authentic brand voice that truly connects to your brand promise


Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda