Katie DeNero

Head of Industry, Home & Living TikTok

Katie DeNero is a senior industry leader at TikTok, where she serves as Head of Industry overseeing brand partnerships with Home & Lifestyle brands. In this role, she partners with some of the world’s most influential retail and e-commerce brands to help them unlock growth through culture-first marketing, performance-driven strategy, and full-funnel innovation. Known for her ability to bridge brand storytelling and data-based decision making to drive measurable business impact, Katie helps organizations navigate the evolving intersection of content, commerce, and community. Based in Austin, Texas, Katie is a mom of two young boys and a devoted student of great margaritas—an interest that aligns neatly with her belief that small details drive lasting consumer preference.

Wednesday, February 25

4:20 PM Track 3: Panel: Leveraging TikTok As A Lower Funnel Powerhouse

TikTok’s influence extends well beyond viral trends—it’s become a critical platform for driving conversions at the lower funnel of the customer journey. Brands can leverage TikTok’s unique combination of engaging content and targeted shopping features to turn interest into immediate action. In this panel, marketing leaders share effective approaches to maximize TikTok’s power to drive sales, increase ROI, and create authentic customer connections by:

Learning how TikTok’s lower-funnel strategies—like high-intent retargeting, compelling CTAs, and personalized offers—drive conversions
Discovering best practices for leveraging TikTok Shop, live shopping, and platform-native features
Understanding how to segment and target audiences based on behaviors such as website visits, cart abandonment, and prior engagement
Exploring measurement tactics and analytics tools to track conversions, optimize creative, and continuously refine lower-funnel campaigns

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda