Ali Haris | eTail Palm Springs

Monday, February 23: Summit Day

11:15 AM Search: Keynote: The Shift from Search Engines to AI Assistants – How AI is Reshaping Discovery

Customers are more and more beginning their searches on AI engines or through AI assistants on popular search engines (like Gemini on Google). The art of showing up in these searches is becoming a huge focal point for retailers. Join this session to hear how Leo Peixoto and his team at Bob’s Watches are working on making sure they’ve adapted their SEO and content strategies for AI powered platforms. Expect to:

Explore how AI assistants are transforming discovery from keyword-based searches to conversational, context-aware interactions
Understand the impact of AI-generated summaries and overviews, which reduce reliance on traditional blue links
Learn how to adapt SEO and content strategies for AI-powered platforms
Examine the convergence of chatbots

4:05 PM Search: Panel Discussion: Navigating the Blurring Lines Between Search and Discovery: How Evolving Discoverability Drives Revenue and Customer Loyalty

The boundaries between search and discovery are rapidly shifting, transforming how consumers find and engage with products online. Retailers must adapt to these changes by embracing new discoverability strategies that not only drive revenue but also build lasting customer loyalty. In this session, industry leaders explore how evolving search and discovery capabilities create seamless shopping experiences that captivate customers and fuel business growth by:

Adapting to evolving search behaviors as AI assistants and generative AI platforms reshape how customers discover product
Optimizing for AI-powered overviews and direct answers, focusing on semantic relevance and structured data
Leveraging advanced analytics and AI-driven insights to track new customer pathways
Diversifying digital presence across emerging platforms and conversational AI channels