Ali Haris | eTail Palm Springs

Monday, February 23: Summit Day

11:15 AM Search: Keynote: The Shift from Search Engines to AI Assistants: How AI is Reshaping Discovery

Customers are increasingly starting product research on AI engines and through AI assistants embedded in search experiences. As these systems summarize and recommend, they often answer questions before users click through, changing how retailers earn visibility and trust. Join Ali Haris from Men’s Wearhouse at Tailored Brands to hear how his team is adapting SEO and content strategies for AI powered discovery. Expect to:

Explore how AI assistants are shifting discovery from keywords to conversational, context aware interactions
Understand how AI summaries and overviews are changing behavior by answering questions before users click through
Learn practical ways to evolve SEO and content strategies for AI powered platforms
Examine how chat and search are converging into unified research experiences

4:05 PM Search: Panel Discussion: Navigating the Blurring Lines Between Search and Discovery: How Evolving Discoverability Drives Revenue and Customer Loyalty

The boundaries between search and discovery are rapidly shifting, transforming how consumers find and engage with products online. Retailers must adapt to these changes by embracing new discoverability strategies that not only drive revenue but also build lasting customer loyalty. In this session, industry leaders explore how evolving search and discovery capabilities create seamless shopping experiences that captivate customers and fuel business growth by:

Adapting to evolving search behaviors as AI assistants and generative AI platforms reshape how customers discover product
Optimizing for AI-powered overviews and direct answers, focusing on semantic relevance and structured data
Leveraging advanced analytics and AI-driven insights to track new customer pathways
Diversifying digital presence across emerging platforms and conversational AI channels