Angela Caltagirone

CDMO PB5Star

With 25+ years in global omni-channel retail, Angela is a transformational Chief Marketing & Digital Officer and Brand Builder who has also led as a General Manager with full P&L ownership. Angela authentically brings together “the science of marketing” with the “the art of storytelling” and deep expertise in full funnel marketing channels uniting to create the holistic consumer experience. Her superpowers include a deep focus on visioning brand growth, leading collaboratively, and empowering teams. Angela believes in making “the impossible, possible.”Top of Form The unifying thread in her career has been working to create world-class brands and exponentially grow them profitably at scale. Angela is proud of her 20+ years at Williams-Sonoma Inc.’s family of renowned brands directly impacting growth from $200 million to $5 billion by building each brand from the ground up and the Marketing Center of Excellence. She led digital transformation at WSI fueling ecommerce to 51%+ while maintaining omni-channel customer experiences. Angela also guided DTC/omni growth at a variety of brands (apparel, home, pet, beauty) as EVP, Growth Strategies at BW. Angela passionately served for 3.5 years as the SVP, Brand (CMO) & Ecommerce, and General Manager at Vionic Shoes, leading the team to double ecommerce and deliver strong operating earnings. Angela has now brought her vast experience to PB5star as the Chief Digital & Marketing Officer (CDMO) and is part of the founding team creating all facets of the customer experience. PB5star is an exciting lifestyle brand that celebrates performance, style, and wellness within the pickleball community.

Angela also acts as an advisor to growth brands and serves on the non-profit Board of PNOC-Pediatric Neuro-Oncology Consortium-to bring new therapies and lose no child to brain cancer. She has served for ~15 years on the Etail West council and is a founding council member for The Retail and Digital Ascendant. Angela has a B.S. in Marketing (+Retail Studies Program) from Santa Clara University.