Emily Yager

Senior Manager, Omni-Channel TCC Global

Emily Yager is a Senior Manager, Omni-Channel at TCC Global, where she helps brands deepen consumer loyalty through personalized engagement, reward experiences, and promotional campaigns powered by LoyaltyQuest. Her work centers on creating programs that drive retention, repeat purchase, and emotional connection with shoppers across the omni-channel journey. Prior to TCC, Emily built her foundation in partnerships and media through roles at MediaPost, MANSCAPED, and Veritone One, and remains actively involved in community through She Runs It, NextUp, and Illuminators. She also volunteered in Ghana with Point Hope, teaching marketing, leadership, and entrepreneurship to empower local communities.

Wednesday, February 25

3:20 PM Track 1: Panel: Loyalty is Not One Size Fits All: Designing Loyalty Programs That Fit the Needs of ALL Customers

Loyalty isn’t a one-size-fits-all game—today’s customers expect personalized rewards and experiences that truly resonate with their unique preferences and lifestyles. Designing loyalty programs that speak to the diverse needs of every shopper means thinking beyond points and discounts to create meaningful connections that inspire lasting allegiance. In this panel, industry innovators share strategies to craft flexible, inclusive loyalty programs that engage all customers—turning everyday buyers into devoted brand champions who keep coming back for more. Expect to hear about:

Acknowledging that your customers are not a monolith
Putting together multiple reward options that will appeal to different groups
Regularly monitoring how customers are reacting to these different options
Pivoting to updated rewards based on feedback and reviews

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda