Daniel Brady | eTail Palm Springs

Daniel Brady

Daniel Brady

Co-CEO & Co-Founder Orita
Daniel Brady

Daniel Brady is Co-founder and Co-CEO at Orita, specializing in AI customer segmentation that maximizes campaign revenue for direct-to-consumer brands. With a unique background bridging neuroscience and data science, he leverages his computational expertise to build machine learning models that drive profitable growth. Daniel has over a decade of experience building data teams and systems for commerce tech companies and brands. He holds a PhD from Harvard University and a BA from UC Berkeley. When he’s not optimizing marketing algorithms, you can find Daniel catching waves as an avid surfer.

Monday, February 23: Summit Day

9:45 AM AI: Keynote Panel: AI That Pays Off: Building Smarter AI Evaluation Processes to Maximize ROI

The promise of AI is high, but so is the noise that comes along with it. The key to unlocking wins with AI starts with identifying where it makes the most sense for your business and your tech stack and deciding the KPIs that define success. During this panel with forward thinking retail executives, expect to hear about how to be evaluating this technology though things like: 
  • Learning to define clear AI project objectives and align them with business goals
  • Understanding the importance of continuous performance monitoring and real-time ROI assessment
  • Discovering how to measure both hard ROI and soft ROI
  • Exploring best practices for balancing initial investment, ongoing maintenance costs, and scalability challenges

Wednesday, February 25

11:35 AM EXPO: Innovation Theater: Know Who Will Engage *Before* you Hit Send with Orita’s AI Customer Segmentation

Most brands can’t act on the billions of engagement signals customers generate each day. Learn how Orita’s bespoke Machine Learning models turn those signals into high-yield segments, then syncs segments directly to Klaviyo and PostPilot. See how brands like Thirdlove, True Classic, gorjana, Spanx, and Caraway unlock hidden revenue, lift click rate, and get more from every send.

Learning objectives

  • Identify “ready-to-buy” pockets hiding in your customer list
  • Use engagement-ranked segments to boost click rate and campaign revenue
  • Reactivate safely from suppressed lists without hurting deliverability
  • Pair email with SMS and direct mail to maximize total revenue
  • Measure true lift with clean holdouts and clear reporting

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda