Emily Flanigan is Head of Marketing for the Americas at Infobip, a global leader in omnichannel communication that helps brands connect and engage with customers. With extensive experience in the tech industry, Emily has led initiatives in digital marketing, demand generation, and creative design. Prior to joining Infobip, she held senior marketing roles at HID and Crossmatch, driving global strategies across identity and access management. She is passionate about creating impactful experiences that fuel customer growth.
Monday, February 23: Summit Day
10:35 AM Customer Journey: Panel: Understanding Gen Alpha and Gen Z: Strategies to Engage Tomorrow’s Most Influential Shoppers Today
The next generation of shoppers—Gen Alpha and Gen Z—are rapidly emerging as the most influential consumer groups, reshaping retail expectations and behaviors. Brands must understand their values, preferences, and digital habits to craft meaningful engagement strategies that resonate today and build loyalty for tomorrow. During this panel, experts share insights and practical approaches to connect authentically with these generations, unlocking long-term
- Meeting the hyper connected needs of your Gen Z and Gen Alpha customers by delivering seamless experiences across all digital and physical touchpoints
- Building trust and loyalty by demonstrating an authentic commitment to social causes, sustainability, and inclusivity
- Making shopping fun and memorable through immersive and interactive content, such as AR/VR, gamification, and co-creation opportunities
- Prioritizing mobile-first design, leveraging social media platforms, and partnering with influencers to drive discovery, engagement, and community
- Fostering ownership and connection by inviting feedback, user-generated content, and participation in product or campaign development
Check out the incredible speaker line-up to see who will be joining Emily.
Download The Latest Agenda