AI assistants like ChatGPT are becoming the new shopping interface—and most product catalogs aren't ready. Learn what AI systems actually need from your product data, why traditional SEO approaches fall short, and how leading retailers are driving measurable lifts in AI search traffic through better data.

Audience Learning Objectives:

• Understand how AI search and agentic commerce are reshaping product discovery
• Learn what "AI-optimized" product data looks like vs. traditional SEO
• See real results from retailers who've optimized their catalogs for AI
• Identify quick wins to audit and improve your own product data quality
• Explore practical strategies for preparing your catalog for agentic commerce