Carlie Burkhard is the Senior Manager of Ecommerce at Title Nine, a women’s active and outdoor apparel brand, where she focuses on enhancing customer experience and driving conversion. She leads UX optimization, new product launches, A/B testing, and SEO. With seven years of ecommerce experience across buying, planning, site merchandising, and product management - from Walmart.com electronics to Old Navy men’s activewear - she brings a results-driven, customer-focused perspective. When she’s not leading ecommerce initiatives at Title Nine, she’s leading students through workouts in the yoga studio.
Tuesday, February 24
3:15 PM Track 5: Panel Discussion: Every Little Thing Helps: Top A/B Testing Techniques for Small but Mighty Changes to Your Website
Small changes can make a big impact when it comes to optimizing the experience customers have on your website. Mastering A/B testing techniques allows retailers to systematically identify and implement these powerful tweaks that drive conversions and enhance customer satisfaction. During this panel discussion, experts share their top strategies for executing effective A/B tests—revealing how even the smallest adjustments can generate meaningful results that elevate your website and boost business outcomes through:
- Harness data-driven insights to optimize UX and boost conversion rates
- Employ A/B testing to continuously refine website design and functionality
- Use heatmaps and session recordings to pinpoint friction points and streamline navigation
- Personalize content and product recommendations to increase user engagement and drive conversions
Check out the incredible speaker line-up to see who will be joining Carlie.
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