Catherine Hayden | eTail Palm Springs

Catherine Hayden

Catherine Hayden

Chief Marketing Officer Kate Farms
Catherine Hayden

Wednesday, February 25

12:20 PM Main Stage: Keynote Panel: Living Out Loud: Answering the Call for Transparency and Authenticity in Retail

Today’s consumers demand more than products—they crave connections with brands that live out loud with bold transparency and genuine authenticity. In an era where trust is earned through openness and realness, retailers must step up and show their true colors to connect deeply with their audience.

During this keynote panel, fearless retail leaders share inspiring stories and actionable insights on answering the call for radical honesty—building trust, loyalty, and meaningful connections that stand out in a crowded marketplace through:
  • Embracing authenticity and simplicity for an entire product lifecycle
  • Expressing values throughout the customer journey to invite and build a community
  • Using meaningful messages to connect with value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda