Catherine Hayden | eTail Palm Springs

Catherine Hayden

Catherine Hayden

Chief Marketing Officer Kate Farms
Catherine Hayden
I’m a business leader passionate about building companies and brands that improve health and lives. At Kate Farms, I’ve played a key role in scaling the company through rapid growth, multiple funding rounds, and a successful acquisition by Danone. Today, as Chief Marketing Officer, my work spans brand building, commercial strategy, innovation, and growth across healthcare and consumer channels, and I also lead integration for my function post-acquisition. My career has always lived at the intersection of health and business. I began as a Registered Dietitian - an experience that continues to shape how I think about consumers, healthcare professionals, and the role of nutrition. From hospital systems to e-commerce and retail shelves, I’ve helped navigate market shifts, secure capital, launch products, and build brands people trust and love. What drives me is shaping companies that reach more people, build consumer trust, and create meaningful impact across healthcare and consumer markets.

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