Catherine Hayden | eTail Palm Springs

Catherine Hayden

Catherine Hayden

Chief Marketing Officer Kate Farms
Catherine Hayden
I’m a business leader passionate about building companies and brands that improve health and lives. At Kate Farms, I’ve played a key role in scaling the company through rapid growth, multiple funding rounds, and a successful acquisition by Danone. Today, as Chief Marketing Officer, my work spans brand building, commercial strategy, innovation, and growth across healthcare and consumer channels, and I also lead integration for my function post-acquisition. My career has always lived at the intersection of health and business. I began as a Registered Dietitian - an experience that continues to shape how I think about consumers, healthcare professionals, and the role of nutrition. From hospital systems to e-commerce and retail shelves, I’ve helped navigate market shifts, secure capital, launch products, and build brands people trust and love. What drives me is shaping companies that reach more people, build consumer trust, and create meaningful impact across healthcare and consumer markets.

Wednesday, February 25

12:20 PM Main Stage: Keynote Panel: Living Out Loud: Answering the Call for Transparency and Authenticity in Retail

Today’s consumers demand more than products—they crave connections with brands that live out loud with bold transparency and genuine authenticity. In an era where trust is earned through openness and realness, retailers must step up and show their true colors to connect deeply with their audience.

During this keynote panel, fearless retail leaders share inspiring stories and actionable insights on answering the call for radical honesty—building trust, loyalty, and meaningful connections that stand out in a crowded marketplace through:
  • Embracing authenticity and simplicity for an entire product lifecycle
  • Expressing values throughout the customer journey to invite and build a community
  • Using meaningful messages to connect with value-driven customers
  • Assessing how to showcase your brand and value proposition, and which channels work best

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda