Melissa Garcia
Director, Retention & CRM RitualMelissa Garcia is the Director of Digital Marketplaces and Engagement Marketing at Harry’s and Flamingo (Mammoth Brands), where she leads a global team driving CRM, Amazon and Retail Media, and Digital Shelf initiatives. Before her time at Harry’s, Melissa led analytics practices and customer engagement strategies at VIQTOR DAVIS and Opera Solutions, launching AI-driven solutions that delivered measurable business impact for telecom and CPG clients. With more than 15 years of experience bridging data science, martech, and digital commerce, Melissa is driven by a passion for crafting customer-first strategies that power long-term growth.
Tuesday, February 24
4:15 PM Track 4: Panel Discussion: Stop Collecting, Start Winning: Harnessing Your Data for Personalized Experiences
The amount of data retailers collect from their customers is mind blowing, but not always used effectively, or even used at all. If retailers aren’t using the data the collect or using it poorly, they are losing out to their competitors who are creating personalized, customer centric experiences. JoDuring this panel discussion with data experts as they walk us through how they are not just collecting the data but harnessing it for real time insights and next gen personalization by:
- Collecting and analyze customer data at each touchpoint to build comprehensive, personalized profiles
- Using real-time insights to deliver tailored content and offers throughout the customer journey
- Leveraging AI and automation to scale personalization efforts without sacrificing quality
- Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback
Check out the incredible speaker line-up to see who will be joining Melissa.
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